Country Manager Belgium
Our client is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by diversification and specialisation of positions, with the creation of new cutting-edge jobs.
They are looking for an experienced Country Manager who will form part of the Management Team to be responsible for managing all activity related to the Belgian market and act as a leader and mentor of our global strategy on a daily basis.
Leading product and commercial initiatives, the Country Manager will also work across all teams in the organisation.
Main responsibilities
Reporting to the Group Director, and working closely on the day to day with the client’s Managing Director, the successful applicant will be responsible for:
- Define and communicate the local market/regional strategy, commercial and product offering for your assigned market, continuously monitoring competitive positioning & future regulation, in the market adapting strategy and tactics as required.
- Work with marketing teams to define a marketing and brand strategy, ensuring that you have an optimal media mix to drive mass market player acquisitions while providing a healthy ROI and establishing the brand. Extending market distribution via affiliate partnerships.
- Formulate and implement operational & tactical plans with Central Service Departments, ensuring robust financial control systems, and that the operating objectives and standards of performance are not only understood but owned by all who work across the team supporting the Market/Region.
- Closely monitor financial results against plans/budgets, optimising accordingly and providing regular reports to the Senior Management Teams.
- Work with the Business Intelligence team to ensure player behaviours and any unique market insights are understood and direct optimization of strategy and tactical plans.
- Work with the Product team across the full player user journey, establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player onboarding, retention and yield.
- Manage all above-the-line marketing activity and the commercial and contractual relationships with local marketing Media, PR & Creative agencies.
- Provide leadership and direction to cross-functional teams while working with other Regional Directors/Manager, Product/Business Owners and cross-departments to capture and optimise synergies.
- Manage Market annual budget planning and assist with quarterly business reviews and revenue forecasting.
- Establish additional market-led operational processes, reporting and analytical requirements.
Experience
- Experience in a similar role within the iGaming Industry.
- Intricate Knowledge of and experience operating in the Belgian market.
- Ability to analyse data and quickly take action and drive change to achieve goals and targets.
- Strong commercial acumen.
- Effective at nurturing and maintaining highly productive working relationships.
- Someone who strives to lead by example and take proactive steps.
- Excellent collaboration skills.
What this opportunity offers
As well as having a unique experience – centered around our values of pleasure, team spirit, performance, boldness and integrity – alongside 1,200 employees around the world, we offer:
- the opportunity to contribute to the international development of a family company from Liège.
- the chance to take part in a human and entrepreneurial adventure within a solid group.
- a friendly work environment that is adapted to reaching optimal performance.
- leadership by talents, values, trust and autonomy.
- the opportunity to progress and specialise with our internal mobility system.
- a competitive salary package with several perks.
- the possibility to work remotely for a good work-life balance.