Casino CRM Strategist
With 30 years of history, our client is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution has been driven by innovation and the creation of new cutting-edge roles. As part of its sustained growth, our client is looking for a Casino CRM Specialist to join its Marketing team.
As a Casino CRM Strategist, you will work closely with the lifecycle strategists and with the rest of the promotion team to support and help implement and enhance the overall CRM strategy for the client’s brands.
The main responsibilities of the role will include assisting with campaign creation, execution, optimisation and analysis for all casino campaigns across their brands. You will also handle the settling of any manual promotion and be responsible for actioning any campaign amendments when needed. You will be naturally analytical and highly attentive, ensuring that a good level of targetting, testing and reporting is applied across all campaigns.
Focussed on fun and innovation, you will be part of a team that builds and maintains a best-in-class customer experience throughout the player lifecycle.
Reporting to the Promotions Manager this role will have significant customer impact, enhancing customer experience and engagement.
Responsibilities
Create, establish, monitor, coordinate, optimise and analyse the promotional Casino CRM campaigns across multiple brands and external partners.
Work closely with the internal Casino Team and external game providers coordinating promotions, website visuals and marketing support for new game releases.
Help to create an engaging cross sell experience that is mirrored and tracked across all touchpoints and channels.
Be flexible and work as part of a team, helping with Sports, Poker & Land-based campaigns when needed and any manual procedures relating to these campaigns.
Process complaints escalated by CS, the partners or the AMs as a priority in order to not harm the player experience. Inform CS and the team of any technical problems identified, new points of contact (channel) and any new plans or actions launched.
Monitor the results of different websites to readjust the strategy while remaining focused on achieving the annual objectives.
Define the objectives, outline, timing and reverse scheduling of each campaign and ensure the deadlines are respected.
Reflect on and carry out the segmentation and appropriate targetting (game preference, gaming frequency, etc).
Help with weekly campaign reporting and analysis, confidently dissecting the data, providing recommendations and key takeaways
Conduct analysis of competitor’s offers as and when needed
PROFILE
- Minimum 3 years of CRM professional experience, ideally in online casino.
- Experience using a CRM platform is a strong advantage (Optimove).
- Passion for the customer and ensuring they are the primary focus for all work.
- Good understanding of CRM strategies and practices.
- Strong knowledge of Casino products & promotions (local and international).
- Experience using different marketing channels (email, SMS, web/push notifications, etc.).
- Analytical and extremely organised with a passion to drive optimisation through quantitative and qualitative insights.
- Business proficient in French & English essential. Dutch an advantage.
Benefits
As well as having a unique experience – centred around our values of pleasure, team spirit, performance, boldness and integrity – alongside 1,200 employees around the world, we offer:
- the opportunity to contribute to the international development of a family company from Liège.
- the chance to take part in a human and entrepreneurial adventure within a solid group.
- a friendly work environment that is adapted to reaching optimal performance.
- leadership by talents, values, trust and autonomy.
- the opportunity to progress and specialise with our internal mobility system.
- a competitive salary package with several perks.
- the possibility to work remotely for a good work-life balance.